Comments on: What’s in a (paint chip) name? ‘Romance’ or ‘Duct Tape Light’ https://ethicalnag.org/2012/02/15/paint-chip-names/ Marketing Ethics for the Easily Swayed Fri, 26 Aug 2016 00:40:50 +0000 hourly 1 http://wordpress.com/ By: Una https://ethicalnag.org/2012/02/15/paint-chip-names/comment-page-1/#comment-42610 Thu, 16 Aug 2012 17:38:51 +0000 http://ethicalnag.org/?p=8412#comment-42610 Hahaha. I can just imagine my hubby rolling his eyes at flowery/girly/romantic paint names. There’s power in words, right? So funny… Our living room paint is called Sahara – a nice non-threatening neutral name.

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]]> By: Carolyn Thomas https://ethicalnag.org/2012/02/15/paint-chip-names/comment-page-1/#comment-30264 Sat, 17 Mar 2012 02:51:32 +0000 http://ethicalnag.org/?p=8412#comment-30264 Thanks, Junie. This campaign has affected how I look at paint, too!

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]]> By: Junie https://ethicalnag.org/2012/02/15/paint-chip-names/comment-page-1/#comment-30095 Fri, 16 Mar 2012 13:52:09 +0000 http://ethicalnag.org/?p=8412#comment-30095 This is SO TRUE! Thanks for this revealing look at what works in selling – and why. I’ll never look at paint colors the same way again. Love your blog.

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