Comments on: What marketers should know about pitching to Baby Boomers

By: Age and Ability

Age and Ability — Thu, 21 Jan 2016 21:48:18 +0000

[…] [vii] “What marketers should know about pitching to Baby Boomers,” The Ethical Nag, 2011. […]

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By: Carolyn Thomas

Carolyn Thomas — Thu, 25 Jul 2013 01:00:08 +0000

Have fun spending, Rick! Thanks for sharing your perspective here with us.

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By: Rick Jantz

Rick Jantz — Wed, 24 Jul 2013 23:53:32 +0000

Hi. I realize this post is a few years old but I must echo what you wrote.

Funny how the marketers stereotype what they think Boomers look like, feel like, and think like. Inside I think we still see ourselves as 20 or 30 year olds and often live our lives that way (that’s not always a positive thing but I know I’m not old).

I’m not interested in being a vapid beach bum but I do like the new technology and am most interested in catching up…which includes spending some of that trillion dollars🙂

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By: Dawn

Dawn — Tue, 25 Jun 2013 13:39:52 +0000

Baby boomers being the energetic retirees with new ideas about places to see and go also need new challenges. I can visualize many of them starting a second career – network marketing. It is both fun and versatile.

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By: Carolyn Thomas

Carolyn Thomas — Fri, 27 Apr 2012 01:57:40 +0000

Pretty stupid, I’d say . . .

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By: Christina Gregoire

Christina Gregoire — Fri, 27 Apr 2012 01:26:20 +0000

Yes, I find most websites geared towards boomers to be hideously condescending or geared towards selling us life insurance or financial products. How stupid do they think we are?

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By: suprad291

suprad291 — Sun, 19 Jun 2011 19:09:12 +0000

Our company invests heavily in marketing, marketing research and sales techniques. We completed a program especially tailored to selling to women a few years ago and helped us deal with a time that had essentially already passed. As the old 70’s saying went, you see with your eyes not with your hands and the women of course were the eyes. They ask the RIGHT questions, are generally less trusting, but more sincere and open. They expect direct and honest answers and that in itself is quite refreshing because in purchasing they understand value and compromise. They actually require the salesmen to listen and “playback” what they want. It was a learning experience indeed.

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By: Chuck Nyren

Chuck Nyren — Mon, 13 Jun 2011 07:59:54 +0000

Pick one and join.

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By: Dr. Steve Parker

Dr. Steve Parker — Sun, 12 Jun 2011 16:21:36 +0000

Carolyn:

Where do I sign up to be a “vapid idiot on the beach”?

Steve

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