Comments on: Four myths about marketing to 50+ women https://ethicalnag.org/2011/05/27/marketing-myths-50-women/ Marketing Ethics for the Easily Swayed Fri, 26 Aug 2016 00:40:50 +0000 hourly 1 http://wordpress.com/ By: Carolyn Thomas https://ethicalnag.org/2011/05/27/marketing-myths-50-women/comment-page-1/#comment-38005 Thu, 14 Jun 2012 17:35:13 +0000 http://ethicalnag.org/?p=6030#comment-38005 Brad, why not just do some basic homework at Carol’s site Vibrant Nation as mentioned above?

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]]> By: Brad https://ethicalnag.org/2011/05/27/marketing-myths-50-women/comment-page-1/#comment-38003 Thu, 14 Jun 2012 16:47:37 +0000 http://ethicalnag.org/?p=6030#comment-38003 Thank you for sharing this blog. I have a question.

I am a marketer looking to connect with the 50+ female demographic. I’m running some advertising campaigns on Facebook that allow me to target the age group.

Do you think it is appropriate to use the term “50+” in the ad? Do women in this demographic identify with and embrace this term? Or would they rather just see “women like me” without specifically addressing that the product is geared towards the specific age?

Does the question make sense?

Thank you!

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]]> By: Christianne https://ethicalnag.org/2011/05/27/marketing-myths-50-women/comment-page-1/#comment-13538 Mon, 20 Jun 2011 07:35:46 +0000 http://ethicalnag.org/?p=6030#comment-13538 I like your website, this article on marketing to us women is right on. Thanks!!!!!

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]]> By: christian U.K. https://ethicalnag.org/2011/05/27/marketing-myths-50-women/comment-page-1/#comment-13393 Fri, 17 Jun 2011 04:11:23 +0000 http://ethicalnag.org/?p=6030#comment-13393 I agree. I sometimes wonder about these ads that seem to ignore our demographic entirely except to target the stereotypes of what hip (young) trendy ad execs think of us.

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]]> By: Shop Watch https://ethicalnag.org/2011/05/27/marketing-myths-50-women/comment-page-1/#comment-13370 Thu, 16 Jun 2011 11:56:15 +0000 http://ethicalnag.org/?p=6030#comment-13370 It’s embarrassing to see what ad agencies (usually staffed by 20-somethings) come up with to reach our 50+ demographic. Hope they read this.

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