Comments on: How a New York bakery sold $23.5 million worth of cupcakes last year https://ethicalnag.org/2010/10/19/cupcakes/ Marketing Ethics for the Easily Swayed Fri, 01 Jul 2011 02:20:43 +0000 hourly 1 http://wordpress.com/ By: Eddie Dart https://ethicalnag.org/2010/10/19/cupcakes/comment-page-1/#comment-13981 Thu, 30 Jun 2011 17:54:10 +0000 http://ethicalnag.org/?p=3450#comment-13981 I’m with you, Linda. I don’t get it either. I’m thinking our economy must be in WAY better shape than we believe – or else people are looking at $3 here and $3 there (an outrageously inflated price for that blob of flour and sugar!) as just a little ‘treat’ to take their minds off the poor economy!? I’ve heard the same about movie theaters – did a booming business during the Depression.

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]]> By: Linda https://ethicalnag.org/2010/10/19/cupcakes/comment-page-1/#comment-11945 Thu, 28 Apr 2011 03:58:45 +0000 http://ethicalnag.org/?p=3450#comment-11945 The owner of this company says: “everyone can afford a $3-$4 cupcake.” Really? I have three kids and that’s $12 (not counting my own cupcake, which I couldn’t afford by the time I pay for their treats!) I put the marketing success of cupcakes into the same category as buying take-out coffee on the way to work – costs pennies to make it at home and bring your own travel mug with you on the train, but consumers happily fork over $3-4 at Starbucks instead every morning. I just don’t get it.

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]]> By: ClayLand https://ethicalnag.org/2010/10/19/cupcakes/comment-page-1/#comment-8210 Sun, 05 Dec 2010 15:26:47 +0000 http://ethicalnag.org/?p=3450#comment-8210 We have put a link to this article from our website […] How a New York bakery sold $23.5 million worth of cupcakes last year Share and Enjoy: […]

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]]> By: Clive https://ethicalnag.org/2010/10/19/cupcakes/comment-page-1/#comment-8048 Fri, 26 Nov 2010 12:55:22 +0000 http://ethicalnag.org/?p=3450#comment-8048 Who would think the humble little cup cake would turn into such a marketing phenom?

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]]> By: Cheryle in Chicago https://ethicalnag.org/2010/10/19/cupcakes/comment-page-1/#comment-7479 Sat, 23 Oct 2010 19:28:48 +0000 http://ethicalnag.org/?p=3450#comment-7479 Thanks for this. I have wondered what the heck is up with all these cupcake shops suddenly opening on every corner!? Who knew that the simple cupcake could be elevated to deserve its own retail outlets?

There’s a new one near my office that is packed all day long. And it also seems to be a destination for mothers and their little ones. I sure wish I’d had a cupcake shop like that when my sons were tiny and I was going stir-crazy at home with them as a stay-at-home Mom. Back then, it was a great big deal bringing children in baby carriages into any regular restaurant, so it’s interesting to me how these parents are now welcomed into charming little cupcake shops. The children play with each other while their mothers enjoy their coffee and treats. All in all, the family-friendly atmosphere is pleasant and full of life, good music, and these young parents don’t have to meet in McDonald’s or other fast-food kid places for a quality break with other adults.

I was tempted to try one of NPR’s healthy cupcake recipes today, but then I suddenly thought NO WAY! A cupcake should be what it is: an occasional decadent sweet treat piled high with luscious (real) frosting!

Thanks very much – I discovered your website thru a friend who subscribes, and I just spent a fascinating hour completely lost on your site here. So much to think about.
Regards,
Cheryle

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