Comments on: Four marketing tricks that IKEA uses to seduce us

By: odessakarr

odessakarr — Fri, 11 Jan 2013 17:35:57 +0000

Reposted “The Ethical Nag”
Thanks, Thurman

By: Through the Eyes of a Marketer

Through the Eyes of a Marketer — Mon, 17 Sep 2012 19:46:05 +0000

[…] the layout of most Ikea stores are designed in a one-way layout, making customers go through all of the departments before leaving […]

By: Guppie

Guppie — Thu, 23 Dec 2010 12:48:16 +0000

In reply to shayes.

To shayes: I’m with you 100%. I too cannot stand Costco or other Big Box stores for even one minute – and yet IKEA, for all the reasons you outline, doesn’t affect me the same way at all. It’s actually a pleasant browsing experience, smart, good design, and lots of great style ideas to borrow.

By: Carolyn Thomas

Carolyn Thomas — Tue, 07 Sep 2010 15:29:25 +0000

In reply to Ad Man. But Ad Man, can't I have both? I do love my auctions and Saturday markets and neighbourhood shops - AND IKEA!! :-)

By: Ad Man

Ad Man — Tue, 07 Sep 2010 07:37:43 +0000

You hate Costco? I hate Ikea. A big box is a big box is a big box. They’re all the same. Just lowering the ceilings and having tasteful room arrangements doesn’t make Ikea into a better place, just a smarter manipulator.

And the marketing strategy specifics make Ikea seem even WORSE than a Costco or a WalMart (who don’t even pretend to be anything other than cheap airplane hangars filled with STUFF).

Makes me wish for a return to shopping in our local little neighbourhood stores, second hand shops, auctions and Saturday markets.

By: Carolyn Thomas

Carolyn Thomas — Mon, 06 Sep 2010 23:27:12 +0000

Hi shayes – very astute analysis of Ikea’s maze strategy at work! Thanks so much for your comments.
Regards,
C.