Comments on: Too many smokers are quitting on their own – so Pfizer pays doctors to plug their Nicorette gum https://ethicalnag.org/2010/08/12/pfizer-nicorette-gum/ Marketing Ethics for the Easily Swayed Fri, 26 Aug 2016 00:40:50 +0000 hourly 1 http://wordpress.com/ By: John R. Polito https://ethicalnag.org/2010/08/12/pfizer-nicorette-gum/comment-page-1/#comment-407715 Sat, 08 Aug 2015 04:15:07 +0000 http://ethicalnag.org/?p=816#comment-407715 Sincere thanks Ms. Thomas. Excellent piece. But why is it so difficult for journalists to label consumer fraud fraud? After 29 years and billions in Nicorette marketing, a July 2013 Gallup Poll found that only 1 in 100 U.S. ex-smokers credited nicotine gum for their success. The fraud isn’t simply the fact that every independent population level quitting method study over the past decade has found replacement nicotine substantially less effective than on-your-own quitting (30-100%) or that the phrase “double YOUR chances” is a population level effectiveness assertion, not a clinical efficacy representation.

It was fraud to label more than 200 placebo-controlled clinical trials “blind” when, regardless of whether evaluating NRT, bupropion or varenicline, 3 to 4 times as many placebo group members could correctly declare their randomized assignment as declared wrong, and could do so within 24-48 hours of ending nicotine use (peak withdrawal).

As I asserted in a November 4, 2008 CMAJ letter, “pharmacologic treatment of chemical dependency may be the only known research area in which blinding is impossible.” If unable or unwilling to call a spade a spade, will we debate the more critical question asked by the title of my February 7, 2012 BMJ letter, “Are those who quit smoking paying with their lives because of NRT’s failure?”

Ask yourself, how many millions of smokers died because pharma convinced them that the addictive natural insecticide nicotine was “medicine”?

If peer-reviewed medical journals are willing to note that the emperor has no clothes, why such fear by the media? It’s critical because the same failed junk science which anointed NRT now serves as the e-cigs cessation yardstick. What’s needed are honest studies which pit nicotine cessation against nicotine cessation, where the accomplishment of an addict who has fully arrested their dependency isn’t defeated by those still using.

John R. Polito
Nicotine Cessation Educator

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By: Alex https://ethicalnag.org/2010/08/12/pfizer-nicorette-gum/comment-page-1/#comment-13085 Tue, 07 Jun 2011 11:15:31 +0000 http://ethicalnag.org/?p=816#comment-13085 Smoking for nearly 20 years, I didn’t think I would ever be able to stop. I wanted to and tried about 8 years ago using the nicotine patch. Well that attempt failed miserably and back fired. I couldn’t last longer than five hours without a cigarette. I was really wary about trying any other quitting program. Then one year ago, I purchased Nicorette gum, read through the directions and set a quit date.

The nicotine being released into your system helps calm the cravings almost immediately, but for the first few days I did have a little anxiety about not having a smoke.

First of all, you have to really want to quit because YOU WANT TO QUIT and not for ANY other reason. You can’t quit for your friends, family, husband, wife, lover etc., you have to quit for yourself and the reasons can be many. My reason for wanting to quit was so that I could have control over my life. I was able to overcome a cocaine addiction that took me over in the 80s and 90s. And you would think that if I could beat that, quitting cigarettes would be a cake walk. Not so. And of all the cigarettes I was smoking each day, I only enjoyed one or two (and sometimes none) of them.

It’s been over a year now and I am happy to say that I’ve been able to break the cigarette habit. I did gain about 10 pounds but that’s about it. Just wanted to give an update.
(excerpt from a much-too-long original comment that MAY have originated from an industry insider based on very detailed package directions included!)

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By: Ex Smoker https://ethicalnag.org/2010/08/12/pfizer-nicorette-gum/comment-page-1/#comment-7231 Fri, 08 Oct 2010 10:30:44 +0000 http://ethicalnag.org/?p=816#comment-7231 I was a 2 pack a day guy for decades. Quit cold turkey with a countdown calendar and a great support group at our local YMCA. Thanks for this and your other links to smoking cessation info – I think it’s interesting how quitting without pharmaceutical help seems to be psychologically better for actual success rates.

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By: Kihei Kim https://ethicalnag.org/2010/08/12/pfizer-nicorette-gum/comment-page-1/#comment-7215 Wed, 06 Oct 2010 21:41:39 +0000 http://ethicalnag.org/?p=816#comment-7215 Yep, nothing like paying a doctor to lend credibility to your sales pitch, no matter what you’re selling.

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By: Jon J.W. https://ethicalnag.org/2010/08/12/pfizer-nicorette-gum/comment-page-1/#comment-6715 Thu, 02 Sep 2010 18:04:41 +0000 http://ethicalnag.org/?p=816#comment-6715 Yeah I guess doctors really need the extra income, ay?

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