Comments on: The marketing dead weight called Tiger Woods

By: Kaufen

Kaufen — Sun, 15 Aug 2010 11:55:57 +0000

Tiger Woods is still an amazing golf player. For that reason, it is excellent that he participates within the ryder cup. His personal matters have nothing to do with his brilliant game of golf. It is foolish to believe that Tiger Woods has no weak points. He is only a real human.

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By: Ben B.

Ben B. — Sun, 01 Aug 2010 02:35:19 +0000

I agree. Creepy. And not winning.

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By: Golf Guy

Golf Guy — Fri, 09 Apr 2010 20:04:18 +0000

You’re right Dude – already we are seeing adoring fans cheering like they’ve never read the papers, plus of course that truly weird new Nike TV commercial with Tiger staring zombie-like at the camera while the voice of his dead Dad delivers some kind of disembodied scolding.

This ad has truly pushed Tiger’s creepiness-factor to a new low.

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By: Jon

Jon — Sun, 14 Mar 2010 09:48:24 +0000

I recommend that you all read the new Vanity Fair article about Tiger Woods – it quotes very telling early interviews (obviously long before he hired a publicist to warn him to keep his mouth shut!) which were basically nonstop and unedited crude jokes and surprisingly inappropriate comments about sex, revealing a pathetically sick mind seemingly incapable of knowing what to say and what never to say to a journalist.

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By: W.Davie

W.Davie — Sun, 21 Feb 2010 03:25:24 +0000

Tiger no doubt was hoping that his stage-managed “apology” yesterday would somehow ameliorate the impact of those slimy decisions on career earnings. It was clear that what he was truly sorry about was getting caught in the first place.

And why mention Elin’s name twice in the same sentence as the word “blame”? No woman on earth “blames” Elin for what she may or may not have done to Tiger’s head with that golf club – other than perhaps she didn’t use quite enough fury in “rescuing” him from the crashed vehicle that night?

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By: Rod Ashe

Rod Ashe — Sun, 14 Feb 2010 16:26:40 +0000

This guy may be the greatest golfer alive, but from an endorsement perspective, he’s a moron. When athletes of this calibre sign mega-contracts to be corporate spokesmen, they must surely be aware that they are now representing the brand, and no brand wants to be associated with a real life loser.

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By: PWG

PWG — Thu, 11 Feb 2010 15:31:49 +0000

This incident will fade from public memory only if we decide to turn a collective blind eye once he resumes the PGA tour. The question is: will this incident fade from the memory of all those corporations who might otherwise choose Tiger as their spokesman? I think not.

Thank you for this thought-provoking piece.

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By: Coren

Coren — Mon, 25 Jan 2010 01:20:42 +0000

Am I the only one who is sick and tired of reading and hearing about this jerk and his boorish behavior? There are people and world events far more worthy of our attention and focus than this guy.

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By: Dude

Dude — Wed, 20 Jan 2010 03:48:42 +0000

I’m not so sure, Chris. People have short memories. I predict that when this guy returns to golf, fans (and potential corporate sponsors) will once again get caught up in watching the best golfer in the world, and before you know it, this scandal will be but a dim memory.

Remember Bill and Hillary and Monica? Just barely….

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By: Chris in Wales

Chris in Wales — Tue, 12 Jan 2010 10:51:12 +0000

This adultery story would be just another ‘billionaire gone bad’ scandal were it not for the unique reality of Tiger’s endorsement deals and his perceived value as a marketing tool to sell product. Even when he returns to golf (and that will definitely happen sooner than the ‘one year off’ that he promised) – his image, as Mr. O’Reilly states, is tainted forever.

Other celebrities may have survived similar scandals, but can you name any who have then been courted by corporate sponsors to represent their brand after the scandal dies down? I can’t.

What major company will stick with somebody who’s become the butt of late-night humour, no matter how good an athlete he may be? You just don’t want the name of your company linked in the same sentence with this guy.

Excellent work here, Carolyn – thanks for this.

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