Comments on: Drug Rep Confidential

By: cave76

cave76 — Mon, 16 Jan 2012 16:04:05 +0000

And for the latest twist for drug reps:

“Former drug reps eyed to pitch physicians on referrals“

They’re called “physician liaisons or physician relations associates”

They’re still salespeople.

But The MD Anderson Cancer Center in Houston demurred:

“It’s not sales. Our approach and general philosophy in building relationships is educational — it’s to provide education about specific products and services, how to make a referral, how to sign up on our physician Web portal. Then once they make the referral, we’re the customer service people. We call it referral assistance.”

(If it walks like a duck…….)

“At Tenet’s November 2011 investor meeting, officials touted their physician relationship program and how they target the “sweet spot” for physician volume and referrals as happening between the ages of 40 and 50, with 5% of doctors driving 69% of net revenue. Tenet has 49 hospitals nationwide. Tenet Healthcare now has 152 ‘physician liaisons’.

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By: Digger

Digger — Sun, 05 Jun 2011 09:40:57 +0000

“These reps have medical degrees, and some have become millionaires by taking fat payments from drug companies. The are “the hired guns of medicine…”

Shocking collision of marketing and health care. This video is an eye-opener. Wow…

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By: Big Fish

Big Fish — Mon, 23 May 2011 06:26:42 +0000

Very disturbing. There’s only one reason that pharmaceutical companies hire armies of drug reps. It works to sell more drugs.

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By: Anonymous

Anonymous — Thu, 11 Feb 2010 16:09:59 +0000

WOW, like being a fly on the wall overhearing these comments. thanks so much for sharing this with those of us who until now have heard very little of what goes on behind the scenes – yet has the power to be influencing our very lives.

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By: Rez

Rez — Wed, 20 Jan 2010 03:27:12 +0000

Straight from the horse’s mouth….

This is pretty revealing – and disturbing.

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