Comments on: Dannon slammed with $35 million false advertising settlement over Activia probiotic yogurt

By: mjputnam

mjputnam — Sat, 09 Jan 2016 03:31:56 +0000

[…] able to produce noticeable digestion and other health benefits, all allegations turned out to be false in study after study. Though advertised as superior, in reality Activia was no better than any ….[…]

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By: GenXZ

GenXZ — Tue, 04 Nov 2014 02:05:18 +0000

[…] yogurt: They lost me a while ago, but their yogurt formula definitely changed. I know consumers have filed numerous complaints, but their yogurts aren’t even close to how they used to […]

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By: wer

wer — Tue, 09 Apr 2013 01:14:38 +0000

I’ll take $100 worth of their yogurt.

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By: JBR

JBR — Fri, 21 Dec 2012 21:49:34 +0000

In reply to Sue.

Can you say what the product is that you are using and where to get it? I’d like to hear some different types to broaden my choices as to which yogurt to get. Thanks.

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By: Ian Andersen

Ian Andersen — Sat, 15 Sep 2012 07:15:00 +0000

Danone may be guilty of misleading advertising and some fine-print oriented buyers may actually have felt duped but that does not take away from Activia that it is GREAT yogurt!

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By: Welt Branding

Welt Branding — Wed, 06 Jul 2011 19:08:39 +0000

[…] This tends to backfire on them. Dannon paid millions for misleading the public about Activia. -link- THE ETHICAL NAG […]

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By: Sue

Sue — Fri, 04 Mar 2011 23:02:26 +0000

80% of your immune system is controlled by the bacterial balance of your gut flora. To be healthy and get optimum nutrient absorption from your food, you need about 80% “good” bacteria (probiotics) versus “bad.” Our balance of gut flora can be thrown off by many things… pesticides in foods, antibiotics, medical treatments, drugs, alcohol, acidic foods, etc.

Probiotics are necessary to regain a healthy balance of gut flora and have MANY, clinically proven, health benefits.

But here is the problem with ANY probiotics in foods. Probiotics are LIVE cultures. Do you know how powerful stomach acid is? The reason companies that sell PRESCRIPTION probiotics pack billions of cultures in each pill is because they know that only a fraction of a percent will survive the stomach acid and get to the lower gut where they need to be.

On top of that… probiotics need to be kept in the fridge. What happens before they get to the store if they sit in a hot warehouse or truck?

Consumer labs and another company did a study of probiotic pills… and found that over 25% had no live cultures at point of sale. 40% had some, but way less than advertised. In fact they found a range of over 10,000% difference from bottle to bottle.

Probiotics DO work… but only if you get them to your lower gut… where they live.

So… you have to look at what the delivery system is. I use one by a company that uses a Japanese technology that coats the probiotic with TWO layers of coatings that are designed to dissolve ONLY in the alkaline environment of the intestines, not the acid environment of the stomach.

They are also stable at room temperature for over 18 months. I wouldn’t leave them in a hot car, but I like being able to carry them in my purse or travel with them, if need be.

I’ve been using them and I can say that, for me, the benefits were amazing. Weight loss, better digestion and an auto-immune disease I had that was supposed to be chronic… well, haven’t seen hide nor hair of it in over a year.

If you do some research you’ll see that studies have shown benefits with probiotics with… allergies, IBS and Crohns disease, immune support, cancer prevention, autoimmune conditions like Lupus, Cystic Fibrosis and any condition where inflammation is an issue.

So keep with the probiotics… but look for the right kind.

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By: Anonymous

Anonymous — Thu, 21 Oct 2010 23:09:08 +0000

“Never eat anything you’ve ever seen advertised!”

Brilliant – love that advice. But that takes care of almost every expensive processed product in the supermarket – and leaves us with lots more fruit and veggies, lots LESS dairy, more fresh or frozen fish, nuts, whole grains, legumes, and other good things. My family was inspired by reading this to try as a one-week experiment NOT to eat anything we’ve ever seen advertised. Tough at first !! But by the end of just one week we all agreed we were each feeling so much better. Thanks for the info on Michael Pollan.

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By: Jay Jay

Jay Jay — Wed, 20 Oct 2010 17:45:28 +0000

This explains why the new ad campaign asks “do you eat activia for its taste or for its BENEFITS?” while never actually saying what those benefits may or may not be. Smoooooooth…..

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By: Eleanor P.

Eleanor P. — Wed, 13 Oct 2010 22:19:51 +0000

What do you know – not only a legal fine for false advertising, but an order to actually pay Dannon consumers back for lying to them?

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By: islander

islander — Sun, 11 Jul 2010 07:05:54 +0000

In reply to Montreal Ben.

I use Crest toothpaste after an advert promised me that it would help ward off crocodiles. So far, no crocodiles. So Crest’s “Crocodile Prevention Formula” must work.

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