Comments on: “Sleazy example” of drug company’s reminder ad on Twitter https://ethicalnag.org/2009/09/20/sleazy-twitter/ Marketing Ethics for the Easily Swayed Fri, 26 Aug 2016 00:40:50 +0000 hourly 1 http://wordpress.com/ By: Strangely Diabetic https://ethicalnag.org/2009/09/20/sleazy-twitter/comment-page-1/#comment-9997 Fri, 11 Feb 2011 01:36:21 +0000 http://ethicalnag.org/?p=303#comment-9997 Link to this article from our website: […] …”social media to connect with patients.  But the thing that boggled me was their choice to use the Charlie Kimball-Levimir twitter campaign as a successful example.   While it may have been ok from an FDA standpoint, it was certainly an […]

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]]> By: Semi Random Friday https://ethicalnag.org/2009/09/20/sleazy-twitter/comment-page-1/#comment-8841 Mon, 03 Jan 2011 15:35:06 +0000 http://ethicalnag.org/?p=303#comment-8841 […] social media to connect with patients.  But the thing that boggled me was their choice to use the Charlie Kimball-Levimir twitter campaign as a successful example.   While it may have been ok from an FDA standpoint, it was certainly an […]

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]]> By: Strangely Diabetic https://ethicalnag.org/2009/09/20/sleazy-twitter/comment-page-1/#comment-8373 Fri, 17 Dec 2010 19:52:51 +0000 http://ethicalnag.org/?p=303#comment-8373 Linked to this article from our website […] social media to connect with patients.  But the thing that boggled me was their choice to use the Charlie Kimball-Levimir twitter campaign as a successful example.   While it may have been ok from an FDA standpoint, it was certainly an […]

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]]> By: Zoe B. https://ethicalnag.org/2009/09/20/sleazy-twitter/comment-page-1/#comment-1338 Fri, 09 Apr 2010 20:23:04 +0000 http://ethicalnag.org/?p=303#comment-1338 Noah, I hardly think this is a ‘thinly veiled’ sales pitch. It’s right in your face! It doesn’t even pretend NOT to be a marketing pitch for this guy’s medication.

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]]> By: Josh 4 https://ethicalnag.org/2009/09/20/sleazy-twitter/comment-page-1/#comment-706 Mon, 01 Mar 2010 04:40:20 +0000 http://ethicalnag.org/?p=303#comment-706 Tip of the iceberg. All industry must get onboard social marketing if they want to reach the growing avalanche of (mostly younger) consumers who rely on this type of communication.

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]]> By: Noah https://ethicalnag.org/2009/09/20/sleazy-twitter/comment-page-1/#comment-329 Wed, 20 Jan 2010 03:56:33 +0000 http://ethicalnag.org/?p=303#comment-329 I’m actually surprised we don’t see more of these. Maybe I just haven’t looked closely enough on Twitter to identify these as very thinly veiled marketing ads.

It shows how crafty the corporate world has to be to reach every possible target market.

I really enjoy your website and have recommended it to several friends.

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]]> By: Zack https://ethicalnag.org/2009/09/20/sleazy-twitter/comment-page-1/#comment-208 Fri, 15 Jan 2010 05:33:49 +0000 http://ethicalnag.org/?p=303#comment-208 Brace yourself – we’re going to see lots more of this ‘sleazy’ marketing on social media.

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