Allergan’s Latisse is an eyelash-growing drug prescribed to treat a condition called hypotrichosis. This is a condition of no hair growth (not to be confused with the condition of alopecia, which describes hair loss where formerly there was hair growth). That’s not how Allergan chose to describe the condition of hypotrichosis on its Latisse Patient Information sheet:
“Hypotrichosis is another name for having inadequate or not enough eyelashes.”
But as John Mack astutely notes in Pharma Marketing News:
“I imagine asking a woman if she has ‘adequate’ or ‘enough’ eyelashes is like asking a man if he has a ‘big’ enough or ‘hard’ enough penis. It is unlikely, therefore, that any woman wouldn’t want to try Latisse at least once.”
How then to get more women to ask more doctors to help sell more of this eyelash-growing drug? Hire a famous person to pitch your product! Enter professional celebrity-for-hire (Volkswagen-Ford-Coppertone-LaZBoy-Colgate-Tupperware) Brooke Shields, who explains on her Latisse video diary how she also became a paid shill for this Allergan drug: , Continue reading
Something strange is happening in medicine, according to physician, bioethicist and author 
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