Before I start, a plea: don’t shoot the messenger. A study* reported in the journal Personality and Individual Differences last month has suggested that there’s a direct link between the number of friends you have on Facebook and the degree to which you qualify as a “socially disruptive” narcissist. Just for the record, in a previous 2010 study on college students, narcissism was explained as “a pervasive pattern of grandiosity, need for admiration and an exaggerated sense of self-importance.”
Study participants who scored highly on something called the Narcissistic Personality Inventory questionnaire apparently had more friends on Facebook, tagged themselves more often, and updated their status and profile pictures more frequently. The research comes amid “increasing evidence that self-absorbed young people are becoming increasingly obsessed with self-image and shallow friendships.” I’m just saying . . . Continue reading
As I wrote 
Men want to go to Sears, buy a specific tool and get out. That’s the message of a study called “Men Buy, Women Shop” in which researchers found that women react more strongly than men to personal interaction with retail sales staff. Men, on the other hand, are more likely to respond to more utilitarian aspects of the experience – such as ease in parking the car, whether the item they came for is in stock, and the length of the checkout line.
