Does knowing change behaving?

“Skate to where the puck is going.”  That’s a common expression here in Canada, largely attributed to hockey great Wayne Gretsky.  It basically says if you want to accomplish something, go directly to where it will really count. Or, as I like to translate that advice for the benefit of all you Silicon Valley start-ups working away on developing yet another new self-tracking health app: “For Pete’s sake, go find some Real Live Patients to talk (and listen) to first before you decide where you’re going!”

And as one sage pondered on Twitter:

“Why do we think self-tracking devices will work when mirrors and bathroom scales have so far failed?”

Speaking of Real Live Patients, here’s one who contacted me in response to a recent blog post I wrote about health apps for smartphones: Continue reading

Top 10 Nags of 2012 from The Ethical Nag

2012 blue

Yes, darling readers, it is indeed that time once again when all navel-gazing pundits whip up their Top 10 or Best Of lists for the year that is quickly passing. Let’s do that too here on The Nag.

But first, I want to say Happy New Year to all my readers, and especially to those of you:

  • who choose to share what you like here with friends, family or perfect strangers
  • who take the time to leave your astute, challenging or sometimes downright funny comments here – I love reading your feedback!
  • who follow The Nag via RSS feed, Twitter, or email subscriptions (you too can do this just by clicking the appropriate Follow The Nag buttons on the right sidebar of the homepage). I sincerely appreciate your company here.

Now here’s that Top 10 List of the most widely read Nags for 2012: Continue reading

How we get persuaded to do stuff we don’t even want to do

Have I mentioned how much I love Dr. Robert Cialdini’s iconic book Influence: The Psychology of Persuasion? If I ever start believing that I’m unique or different or even a free thinker, Dr. Cialdini’s work has the power to smack me upside the head and remind me that, like you, I’m apparently just a little helpless sheep being compliantly led around by smart marketers.

Here’s a good example from the book: the six psychological shortcuts that guide our behaviour choices.  Continue reading

What’s a “paraprosdokian”?

churchill

Sir Winston Churchill apparently loved a good paraprosdokian. Do you know what that is?

First, the word’s definition:

“A figure of speech in which the latter part of a sentence or phrase is surprising or unexpected”  

Here’s a classic example of a paraprosdokian from Sir Winston: “If you are going through hell, keep going!”  And here are 20 more non-Churchill paraprosdokians: Continue reading