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Marketing Ethics for the Easily Swayed

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This year’s Ethical Nag posts

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JANUARY 2013

  • How other doctors (but not you of course!) are influenced by Big Pharma
  • Does knowing change behaving?
  • Avandia: a very short history of a very bad drug
  • Public humiliation as self-tracking motivation

FEBRUARY 2013

  • When does mindfulness become mind-numbing?
  • “Heads they win, tails we lose”: the corruption of science
  • Self-tracking tech revolution? Not so fast. . .

MARCH 2013

  • The three triggers that can change behavior
  • My farewell letter to the Pope
  • PhD in analyzing text messages. Seriously.
  • Patients as Partners, or Patients as Tokens?
  • Digital temptations: “Quantifying, tracking or gamifying everything”

APRIL 2013

  • “If you’re clueless and you know it . . . ”
  • Branded content: advertising dressed up in a thin disguise?
  • An open letter to mobile health app developers and their funders – Jessie Gruman

MAY 2013

  • Ethicists demand external, independent investigation of Dan Markingson’s death
  • Should doctors use their real names on social media?
  • “Punytive” damages: the biggest corporate fines ever

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© 2012 Carolyn Thomas - The Ethical Nag: Marketing Ethics For The Easily Swayed - www.ethicalnag.org

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